Zinnia adds value to residential communities by providing an affordable lifestyle service that pairs human-centred technology with personalised concierge services.
We are unique.
Integrating concierge with health and wellbeing expertise delivers housing which is responsive to market demand.
We attract residents of all ages.
Building Zinnia into communities adds an in-demand amenity, attracting busy professionals, families and downsizers.
We accelerate sales.
By offering an exceptional living experience, we help our property partners realise their developments potential and accelerate sales.
We create connected communities.
We bring ‘heart and soul’ to communities, by genuinely connecting with each resident and providing opportunities for them to connect with each other.
Zinnia – Creating communities designed for real life.
1. We get to know your:
Development - size, design, etc
Potential buyers
Local community - demographics, local amenities and services, etc
2. We design a unified solution
Incorporating information gathered, we design a resident-first solution that is responsive, efficient and affordable.
3. We add value
We support sales and marketing teams to showcase the value of our service for potential residents of the development.
4. We deliver exceptional living experiences
Zinnia enables residents to live within a convenient and connected community with access to quality services as needed.
Market Insight
Research of more than 7,400 Australians released in September 2020 found safety and security was the main aspiration of 75% of householders across young, mid-life and older age groups.
Case Study
Residential Apartment Development
Challenge
The client wanted to differentiate their residential apartment development in a crowded market. They were keen to attract buyers from the growing downsizer market, without jeopardising their ability to meet the needs of other buyer groups, including professionals, families and investors.
Solution
The client engaged Zinnia to create and deliver a tailored lifestyle solution in their development. The sales and marketing campaign showcased to residents the benefits Zinnia brings in their daily living. Each buyer segment recognised the value of the service - with downsizers appreciating they could be supported into the future, professionals and families recognising they could free up time and investors valuing a service which would attract and retain long-term tenants.